About Strategy

Let's Work Together

because you need the right solutions, fast, and I need the cof... cof... money.  I mean, the challenge."

How I Work

I get it, this is a bit of consultancy BS, but it is harmless and provides a structure. Drinks are on me after each phase.

01

Understand

You either know what your challenges are and we will build from there, or, we will figure them out by testing a fews things, with some honest conversations, observations and analysis. Either way, you're in good hands.

Week 1
02

Frame

We will uncover those emotional contraditions in consumer behavior that will make us tilt our heads and say: Hmm..never thought of that.

Week 2
03

Plan

Create actionable communication plans and tactics. Usually the fun stuff, for the "kids" to play with! You know, the creative briefs, the tactical briefs, the sales scripts, product sampling, pricing strategy, The messaging, the influencer reach out, the pop-up in the supermarket or keynote event. You know, the fun stuff.

Week 3
04

Execute

Will always have your back. Support implementation and measure how it´s working out. I´m not a one-night stand kind of a guy!

Ongoing

Brand Strategy & Marketing Consulting

Where most brands get stuck, and how to get unstuck.

Brand strategy is a shortcut system for intuitive decision-making. It's about framing the problem correctly, because most brands aren't struggling with execution. They're struggling with clarity. I work at the intersection of business discipline and creative instinct to find the few moves that make your brand stronger, more distinct, and harder to ignore.

Discuss Your Strategy Needs

What's Included

  • Strategic audit of current positioning
  • Market and competitive analysis
  • Brand narrative development
  • Strategy framework document
  • 90-day implementation roadmap
  • Follow-up support sessions

Who It's For

  • Companies struggling to differentiate in competitive markets
  • Organizations with unclear marketing direction
  • Teams needing strategic clarity before execution
  • Brands looking to reposition or launch new initiatives

Expected Outcomes

  • Clear, actionable strategy document
  • Unified team alignment
  • A brand position your whole team can actually use
  • Measurable marketing outcomes

Communications Planning & Campaign Development

The strategic thread that holds your campaign together.

This is the work that lives at the intersection of marketing strategy and communication needs, and it's where most campaigns quietly unravel. The strategy is solid. The idea is good. But somewhere between the boardroom and the brief, the thread gets lost. I map the full campaign ecosystem from strategic platform to channel briefs, so that when everyone looks at the full picture, there's only one thing left to say: let's go.

Plan Your Campaign

What's Included

  • Communications strategy development
  • Campaign ecosystem planning
  • Multi-channel brief development
  • Creative direction and positioning
  • Measurement framework
  • Campaign management support

Who It's For

  • Marketing teams executing complex campaigns
  • Agencies needing strategic support
  • Organizations launching new products/services
  • Teams coordinating multiple stakeholders

Expected Outcomes

  • Cohesive campaign across channels
  • Clear messaging alignment
  • Measurable campaign results
  • Team coordination framework

Training & Workshop Programs

Build strategic capability in your team

Build up your team's expertise in advertising, branding, and marketing. Master fundamentals and confidently tackle creative briefs, communications planning, and strategic thinking. Basically it all comes down to marketing confidence, and that is something not to take lightly. It worked with me.

Schedule Training

What's Included

  • Brand Strategy Fundamentals (1-day)
  • Communications Planning Workshop (2-day)
  • Campaign Development Sprint (3-day)
  • Custom training for your specific needs

Who It's For

  • In-house marketing teams
  • Agency teams
  • Leadership teams
  • Cross-functional project teams

Expected Outcomes

  • Team alignment on strategic approach
  • Enhanced decision-making capability
  • Practical frameworks for ongoing use
  • Improved execution quality

Things you're probably wondering before you reach out.

Let's Talk About Your Marketing Challenge

Book a free consultation to discuss your needs and explore how we can work together.

Book Free Consultation