About Strategy

Privacy Policy

Last updated: 14 November 2026

Who I am

This website is run by João Ruas, trading as About Strategy ("I", "me"). I decide how your personal data is used. You can reach me at joao@about-strategy.com.

What I collect and why

  • Contact form: your name, email, company, phone, how you heard about me, and your message. I use it to reply to you. Legal basis: your request to be contacted.

  • Booking a call: when you book through Calendly, Calendly collects your name, email and chosen time and shares them with me. I use them to hold the call. Calendly's own privacy policy applies to its service.

  • Newsletter: if you sign up, I collect your email address to send you the newsletter. You can unsubscribe at any time using the link in each email. Legal basis: your consent.

  • Website analytics: with your consent, I use Google Analytics to see which pages are visited and how people find the site. This uses cookies and collects data such as pages viewed, approximate location, device and browser type. I do not use it to identify you personally. Legal basis: your consent.

Cookies

Analytics cookies are only set if you click Accept on the cookie banner. If you click Reject, no analytics cookies are set. I do not use advertising cookies. You can change your choice at any time with the "Cookie settings" link in the footer.

Who I share data with

I only share data with the services that run this site: Google (analytics), Calendly (bookings), and my website and email providers. They process data on my behalf. I do not sell your data.

International transfers

Some of these providers, including Google, may process data outside the EU and UK. They use legal safeguards such as standard contractual clauses.

How long I keep it

Contact messages and booking details are kept for as long as needed to deal with your request and any follow-up work, then deleted. Newsletter emails are kept until you unsubscribe. Analytics data is kept for a limited period set in my Google Analytics account.

Your rights

You can ask to see, correct, delete or export your personal data, to object to its use, or to withdraw consent at any time. Email me at joao@about-strategy.com. If you are in the EU or UK, you can also complain to your local data protection authority. In Portugal this is the CNPD (cnpd.pt).

Changes

If I change this policy, I will update the date at the top.